The Method Thesis
Quantitative Methods for Media and Communication Research
includes theory-based data analysis, and application of one or several statistical techniques, and
the writing of an independent paper. The paper resembles a masters thesis although much
shorter and with empirical and methodological emphasis. Please note that we require you to
work with data (secondary or primary data). Thus, all Method theses include empirical
material that you have independently worked with and interpreted yourself. To support your
work with the Method thesis, some of the course teachers will be your supervisors and you will
be able to receive feedback on your initial idea, and on your work.
Hand in your memo by uploading it on Canvas by the latest 12:00 on December 5.
You will receive feedback on your memo in meetings with supervisors on December 6.
Meetings with supervisor are also scheduled on December 13 and January 3, 2022.Each student
will be assigned a time when to meet with supervisor/s. Meetings with supervisors may be
and may also be arranged using Zoom. Time and location for Zoom
meetings should be decided with supervisor. When meeting with supervisors, we strongly
advise you to hand in a draft of the research report no longer than one day in advance. The more
the developed text, the better the feedback!
Hand in Method thesis by uploading it on Canvas by the latest 12:00 on January 6.
The finalized version oftheMethod thesis must comprise4000-5000words, excluding references
and appendix. Information about word count must be visible in the page header at the top of first
All Method theses will be automatically checked for plagiarism through Urkund.
To start the work with the Method thesis, each student is required to write a shorter memo (PM).
This should be about -1 page long and include a (what you want to
research and why it is interesting from a ), research questions and/or
potential hypotheses, and a draft of the theoretical model (use boxes and arrows). The memo
should also include a short description of what you want to investigate, a short description of
(s) and, if possible, a short description of main variables (the focal
relationship), your name and email address.
The Method thesis should include all elements you would find in a masters thesis, journal
article, or equivalent research product with empirical material. Yet, the main focus is on method.
Exciting and interesting introduction stating the overall research question/problem
Ashortreview of theory/previousresearch relevantforthe research question.
The research question should bemade concrete in distinctresearch questions and/or
hypotheses grounded in theory/previousresearch
The relationships between the variablesin the elaboration modelshould be stated,
theoreticallymotivated and correctly illustratedwith boxes and arrows.
The central concepts and operationalization should be discussed and motivated, especially with
regards to validity.
The chosen datamaterialshould be presented andmotivated and itsstrengths and
weaknessesshould be discussed and assessed
If applicable, you should discuss principles of research ethics.
The chosen statistical method should be presented andmotivated and itsstrengths and
weaknessesshould be discussed and assessed
The resultsfromthe statistical an analysis should be properly presented in tableswith heading and table
The resultsshould be properly and substantially interpreted
The research questions/hypothesisshould be answered
The conclusion should reflect on the problem aimof the report.
Language,structure and table design is appropriate.
The Method theses are discussed and assessed in a seminar on January 10, 2023. The process for
the seminar equals thesis seminars: an opponent leads the discussion about the work, the
members of the seminar contribute to the discussion and the examiner gives the final grading
based on the criteria above.
Each seminar includes 34 Final papers and each paper will be devoted 3045 minutes, of which
the opponent disposes of 15 minutes for questions and comments. Participants of all seminar
groups are expected to read all Final papers in the group. Seminar schedule and opponent
assignments will be distributed after deadline forsubmission of Final paper (Jan 6, 2022).
To pass assignment 5 the criteria above have to be fulfilled in a satisfactory manner. To Pass with
Distinction they have to be fulfilled very well.
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