We will discuss the challenging context of international business, as well as the internal and external forces with which international firms must contend. To fully understand the unique issues international firms face requires close study of how a company within an industry addresses a particular problem. In this assignment, you will apply the concepts discussed in this course to a real-world example.
The requirement for this assignment is that you must select at least ONE United States (US) or international company within the fashion industry choice and write an essay where you will argue if your company of choice has succeeded or failed to expand internationally. Your analysis will show how the company initially formed, what problems it faced as it tried to grow and expand initially, some of the issues the company faced as it grew using at least two of the concepts from the we have talked about this semester (for example, labor, competitive strategy, marketing, supply chain, etc.), and finally, in your conclusion, what is the international outlook for the companys future (if you do not think your company will expand internationally, you must give a reason why using the concepts we have studied this semester.) To help guide you through the writing process, I have included a very specific format for the assignment.
. The industry essay has a minimum of four (4) pages and a maximum of five (5) pages and requires you to apply concepts studied in the course regarding a company in the fashion industry. The essay must be between 4 and 5 pages (not including a title page and references page), double-spaced, and use no higher than 12-point Times New Roman font and 1-inch margins. Your essay must be submitted as either a (.doc or .docx) or Adobe .pdf document.
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