Walt Disney CompanyGiven these 2 problems/ issues facing the company:a. Disneys first problem is that people’s media preferences have changed, and as a result Disney has seen a decline in revenue in their Consumer Products & Interactive Media business unit. As discussed in the case, Among the most significant challenges to Disneys media networks division was the competition for viewers, which impacted advertising rates and revenues. Not only did the company compete against other broadcasters and cable networks for viewers, but it also competed against other types of entertainment and delivery platforms. For example, consumers might prefer to watch videos, movies, or other content on the Internet or Internet streaming services rather than watch cable or broadcast television. The effect of the Internet on broadcast news had been significant and the growth of streaming services had the potential to affect the advertising revenue potential of all of Disneys media businesses.b. Disneys second problem is that while acquiring 21st Century Fox will allow them to expand, they should focus more of their resources on solving current problems before acquiring 21st Century Fox and making things more complicated. As discussed in the case, The companys Studio Entertainment business unit had also struggled to develop stable revenue and earnings growth and its Consumer Products & Interactive Media business unit had seen a decline in revenues and operating profits in the past year. Going into 2019, Iger and Disneys management team would have to evaluate the corporations strategy to bolster the performance of its existing business units and develop new media delivery capabilities while preparing for the integration of the probable acquisition of 21st Century Fox.SARS ANALYSIS for Walt Disney Company (Strategic Alternative RecommendationS) – for EACH problem/ issue:(a) generate at least 3 good alternatives (Note: these should not already have been implemented by the company)(b) explain why and how each alternative can help solve the problem/issue identified(c) evaluate the pros and cons of each alternative(d) perform a Tradeoff Analysis among the alternatives
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