Donotuse any outside research whatsoever.All research is contained within the case PDF. Please provide your own, original analysis.Read the case study PDF: Burberrys new challenges in order to complete this assignment.Please answer the following (in a Case Study / written paper format):Create a Porters Five Forces Analysis Diagram(this will be a diagram – see below & Week 2 Deck / Video)This is not a design exercise, the boxes can be made in word, excel or a design program as you choose.Analysis is more importantthan an aesthetically appealing design.Perform a strategic analysis of of Burberrys as follows:Please make your work far more thoughtful and in-depth than the discussion boardMarket / Market Domain (The Where)Describe Burberrys market and position within their marketOutline Burberrys top 5 competitors and how they are positioned versus BurberryValue Creation (The Why)Describe Burberrys key offerings and how they are positioned in their market. Are they positioned to succeed or are they facing risk?Activity Systems (The How)Offer an overview of Burberrys key activities (marketing, product development, channels (retail, digital), supply chainWho are key stakeholders and partners for Burberry? (i.e. do they carry outside brands, private label, licensing arrangements, partnerships?)What is Burberrys retail strategy?What is Burberrys digital strategy?Are there risk or problems youve observed in Burberrys activity systems?Provide proof (from the case) where relevant by looking at the exhibits attachedRisk & Dilemmas AnalysisAnalyze the unique success factors of Burberrys luxury business and explain how it contributes to the brands image.Strategic dilemmasHow are external factors (changing competition, technology, buyer expectations) affecting Burberrys ability to succeed?Provide proof (from the case) where relevant by looking at the exhibits attachedHow have internal decisions (choices Burberry has made) positioned them to compete and succeed? Have they done everything near perfect or have they left themselves open to problems ahead?Given all the analysis you have done so far (strategic analysis, the external and internal, dilemmas) – What are the main challenges facing Burberry?
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